Screen Shot 2017-02-16 at 00.31.43Tourism Fiji has announced itself as the destination featured on all three covers of this year’s Sports Illustrated Swimsuit 2017 magazine. The shoot, starring Kate Upton, showcases the idyllic South Pacific island.

Comprised of 333 islands speckled across the South Pacific, Fiji is home to picture-perfect white sand beaches, crystalline water and plenty of natural splendour. Tourism Fiji, the national tourism board for the Fijian islands, teamed up with Sports Illustrated to host the Swimsuit 2017 shoot in a number of locations; VOMO Island and Vomo Lailai, Mana Island and Modriki Island. The crew—which included models Hannah Ferguson, Danielle Herrington, Bojana Krsmanovic, Ashley Graham and Kate Upton—saw sights featured in the iconic film Castaway and the hit reality television series Survivor.

Sports Illustrated Swimsuit assistant managing editor MJ Day is already a fan a Fiji. “Tons of tiny islands each with their own look and feel, gorgeous coral lined beaches decorated with palm trees like it’s straight out of a post card. VOMO Resort was the perfect base camp for our 2017 shoot. After arriving via helicopter, feeling like a royal, we were greeted by the most perfect beaches…and some black tipped sharks in the shallows (don’t worry, they’re harmless)! The crew enjoyed some of the freshest seafood we have ever had, one lunch eating sashimi from a fish that Hannah Ferguson caught herself. Fiji snagged the 2017 cover, so I think that speaks for itself.”


CEO of Tourism Fiji, Matthew Stoeckel, professes that Fiji is much more than pristine beaches. “Fiji is world renowned for its authentic, friendly hospitality and it’s the interaction that visitors have with the Local Fijians that make Fiji such a captivating destination. At every resort, guests are always greeted by name and the small guest-to-staff ratio makes the interaction personal and memorable,” said Stoeckel.

For travellers and Sports Illustrated readers who are looking to discover more about the locations behind the Swimsuit 2017 shoot, Tourism Fiji has created a microsite to guide one along.

Sports Illustrated’s Swimsuit issue reaches a whopping 60 million readers. The full shoot—photographed by Yu Tsai—can be found in print or online. Also featured in the issue is Anguilla.